Dermatology marketing
Dermatology marketing, one honest number.
Outshine Media builds, hosts, and runs the entire patient acquisition system for dermatology practices, then reports one honest number every month: unique lead acquisitions.
Dermatology practices in two states
Owner-operated
Free marketing audit
Tell us about your practice.
We reply in writing with a free audit of your current marketing and an honest review of how we can add value.
The problem
Medical and cosmetic pull in different directions.
One practice, two very different patients, and most vendors only understand one of them.
The medical side runs on worry and referrals: a spot that changed, a biopsy, Mohs surgery. The cosmetic side is self-pay, competitive, and ad-driven. Marketing that treats them the same wastes money on both. We run each side on its own logic and measure the only thing that matters: a real person contacting your practice. We count leads, not traffic.
The method
Become the trusted Match.
A patient checking a worrying spot and a patient comparing cosmetic providers are both choosing the practice they trust at the moment they search; they just trust for different reasons. MatchMarketing™ earns your position as the trusted Match on both sides, and BoostMarketing™ amplifies it with sponsored placement where it pays, which is usually the cosmetic side. It is our full medical marketing system applied to dermatology, HIPAA-aware by design.
One honest number
What counts as a lead.
An Acquisition, the only number on our monthly report, is a unique lead: a call, a form submission, or a sponsored call conversion, deduplicated and counted once. The report shows where each one came from, Match or Boost, then totals them into the one number that matters. If it did not come from a real person reaching out, we do not count it.
Proof
Two states, both sides of the practice.
We run patient acquisition for dermatology practices in two states today, spanning surgical dermatology including Mohs surgery and the cosmetic side of the practice. We do not publish client names or outcomes. Ask us in writing and we will show you exactly how the reporting works.
Questions
Answered plainly.
Do you understand Mohs and surgical dermatology?
Yes. Our current dermatology clients perform Mohs surgery, and the medical side of their patient acquisition, skin checks, biopsies, and surgical referrals, is work we run every month.
Can you run the cosmetic side too?
Yes, and we already do. Cosmetic demand is self-pay and competitive, which is exactly where sponsored placement earns its keep; it answers to the same honest number as everything else.
How do you handle HIPAA?
Patient information never enters marketing tools. Measurement is built on how people find and contact the practice, not on who they are, and confidentiality is our default posture.
What does dermatology marketing cost?
We do not publish a rate card because scope follows the practice and the market. What every engagement has in common is the reporting: one honest number, every month, so you can judge the spend yourself.
One honest number, starting next month.
If your practice needs a steadier flow of the right patients, start the conversation. Tell us who you are and what you do; we will reply in writing with a free audit of your current marketing and an honest review of how we can add value.