Criminal defense lawyer marketing
Criminal defense marketing, one honest number.
Outshine Media builds, hosts, and runs the entire client acquisition system for criminal defense firms, then reports one honest number every month: unique lead acquisitions.
Law firm clients since the early 2010s
Owner-operated
Free marketing audit
Tell us about your firm.
We reply in writing with a free audit of your current marketing and an honest review of how we can add value.
The problem
The search happens the same night.
An arrest starts a search within hours, usually from a phone, often at a terrible time of day.
Whoever the searcher finds and trusts in that first session tends to get the call, and there is rarely a second session. Most marketing reporting cannot tell you whether that call happened at all. So we measure the only thing that matters: a real person contacting your firm. We count leads, not traffic.
The method
Become the trusted Match.
A person facing charges chooses fast, from a small set of firms they trust at that moment. MatchMarketing™ earns your position as the trusted Match where they actually look, and BoostMarketing™ amplifies it with sponsored placement when and where it pays. It is our full lawyer marketing system applied to criminal defense.
One honest number
What counts as a lead.
An Acquisition, the only number on our monthly report, is a unique lead: a call, a form submission, or a sponsored call conversion, deduplicated and counted once. The report shows where each one came from, Match or Boost, then totals them into the one number that matters. If it did not come from a real person reaching out, we do not count it.
Proof
Firms we run today.
We run client acquisition for Missouri law firms today, clients since the early 2010s. We do not publish client names or case outcomes, and the approach carries across practice areas because it is built on how people choose a firm they trust. Ask us in writing and we will show you exactly how the reporting works.
Questions
Answered plainly.
Does this cover DUI cases?
Yes. DUI demand folds directly into criminal defense search behavior: same urgency, same phone-first searching, same trust decision. The strategy covers both.
How fast do leads start?
It depends on your market and your starting point, and the free audit gives you an honest read on both. Sponsored placement can begin producing leads sooner; earned visibility compounds over time.
Are the leads exclusive to my firm?
Yes, by construction. There is no lead pool and nothing is resold; people find your firm and contact your firm. More on this on our lawyer lead generation page.
What does criminal defense marketing cost?
We do not publish a rate card because scope follows the firm and the market. What every engagement has in common is the reporting: one honest number, every month, so you can judge the spend yourself.
One honest number, starting next month.
If your firm needs a steadier flow of the right cases, start the conversation. Tell us who you are and what you do; we will reply in writing with a free audit of your current marketing and an honest review of how we can add value.