What are citation and link acquisition services?

Citation and link acquisition services are essential components of search engine optimization (SEO) provided by Outshine Media. These services help improve your website’s online presence, visibility, and ranking on search engine results pages (SERPs). Here is a description of each:


Citation services:

Citations are online references to a business’s name, address, and phone number (NAP). They play a crucial role in local SEO by helping search engines verify a business’s existence, legitimacy, and relevance.

Our citation services include:

  • Citation audit: Analyzing existing citations for accuracy and consistency to identify discrepancies or duplicate listings.
  • Citation building: Creating new citations on relevant and authoritative local directories, business listings, social media platforms, and niche-specific websites.
  • Citation cleanup: Correcting inaccurate or outdated information in existing citations and removing duplicate listings.
  • Citation monitoring and management: Regularly monitoring and updating citations to maintain accuracy and consistency and responding to customer reviews and feedback on various platforms.

Link acquisition services:

Link acquisition, also known as link building, refers to obtaining high-quality backlinks from other websites to your own site. These backlinks serve as “votes of confidence” and are a major ranking factor for search engines like Google.

Our Link acquisition services include:

  • Backlink audit: Analyzing the current backlink profile of a website to identify strengths, weaknesses, and potential opportunities for improvement.
  • Competitor analysis: Research competitors’ backlink profiles to identify successful strategies, valuable link sources, and potential link-building opportunities.
  • Content creation and promotion: Developing high-quality, shareable content (e.g., blog posts, infographics, case studies) that naturally attracts backlinks and promotes it through various channels (e.g., social media, email outreach, PR)
  • Resource link building: Identifying relevant, high-quality resources or directories within the industry and requesting inclusion or a link to the client’s site.
  • Monitoring and reporting: Regularly tracking the performance of link-building efforts, analyzing the impact on website traffic and rankings, and providing progress reports to the client.

By offering citation and link acquisition services, Outshine Media aims to improve your online visibility, credibility, and authority, leading to better search rankings, increased website traffic, and more business opportunities.

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